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What Is DevOps, and Why Does Your business Need It?
22 MAY 2022

Software can’t be developed fast, cheap, and good at the same time. When you need it done fast and well, you pay a lot. And when you want it cheap and fast, the result is gonna be of poor quality. But what if I tell you that there’s a solution that solves the triple constraint and it’s not a dream? 

I’m talking about DevOps. Companies that use the methodology, increase employee productivity by 51%, reduce the development time by 26%, have lower expenses, and still get high-quality products as a result. If you don’t know about DevOps development services, this article is your chance to catch up to competitors. I’m a DevOps engineer at Brivian, and I’m here to tell you what is DevOps and how you can take advantage of it.

What is DevOps?

There’s a lot of confusion around the term. Some think that DevOps is a single specialist, a set of tools, or just a development approach. There’s not only one right definition of the word but let’s stick to this one:

DevOps is a philosophy and a set of practices that help development and operations teams collaborate better. It’s used to improve communication, automate processes, and achieve faster and more efficient delivery.

In non-DevOps companies, development and operations teams work separately, have independent processes and different values. This results in miscommunication, poor alignment, production delays, and a big number of post-release bugs. With DevOps, the roles of specialists stay the same, but the rules of cooperation change — the lines between departments blur. It creates a culture of shared responsibility where everyone is committed to delivering value to users, not just completing individual tasks. 

The ‘It worked on my PC’ response doesn’t work in DevOps teams.

Though it’s not enough to just hire a DevOps specialist to implement the culture in your company, you still need this specialist to make it work. DevOps engineer is someone who combines the skills of a systems administrator, programmer, QA tester, and architect. These people help to achieve a ‘continuous flow’ of development, automate processes and make them more seamless. Let’s see how they do it.

How does DevOps work?

One of the most important things in DevOps is the continuous process. It looks like an infinite loop — the team members plan, code, build, test, release, deploy, operate, monitor, get feedback, and start it all over again. It’s all about iteration, automation, and continuous improvement. 

What is DevOps software development lifecycle The scheme of DevOps work

Traditionally, software goes through the whole development cycle before it can be released. It’s called the Waterfall model: teams strictly follow the initial plan and do tasks step by step. Of course, there are other, more flexible methodologies like Agile. In this case, teams work in iterations, break the work into sprints (1 or 2 weeks), and after each iteration, they have a finished piece of functionality that can be released or shown to the client. But DevOps is completely out of their league — it allows teams to release and deploy several times a day.

To establish this process and achieve such speed, DevOps engineers build so-called CI/CD pipelines. CI/CD stands for continuous integration and continuous delivery practices. Continuous deployment is also a part of these practices.

Continuous integration.

This practice suggests that the code repository should be updated frequently. Developers can create, test, and validate code in a shared repository as often as needed without manual work.

Continuous delivery.

When a build is ready, developers upload it and all its changes to an environment for testing and production. It means that the product can be released any time with one click.

Continuous deployment.

This process allows teams to automatically release software to users. All changes are deployed automatically — developers can focus on writing the code and just watch how it turns into a working product in a few minutes. 

Basically, DevOps helps companies to ‘eat an elephant’ — take a big project and break it into many small releases. This way, it’s possible to accelerate the development cycle and keep the quality of products on the same level.

Amazon is a great example of successful DevOps implementation. The company switched to DevOps in 2010 when they decided to move from physical servers to the AWS cloud. This change allowed them to save resources by scaling capacity up and down in single-serve increments. 

What is DevOps and how you can use AWS to practice it An example of successful DevOps implementation

Amazon started using a continuous deployment process, and now their developers can deploy code whenever they want to whatever servers they need. By May 2011, Amazon was deploying new software to production every 11.6 seconds. It’s about 1,079 new deployments sent into the production environment every hour.

Which businesses need DevOps and why?

Any business that develops digital products for its customers can use DevOps to improve customer satisfaction, increase revenue and overcome competition in the market. No matter if it’s a startup, a huge enterprise, or a non-profit organization.

Of course, implementing the DevOps culture is expensive at the beginning. If you’re a startup owner with a small development team, it wouldn’t be profitable to hire DevOps engineers and try establishing new processes — DevOps is more suitable for large teams. Although, if you only have a startup idea and haven’t put together a team yet, it’s better to request product development from a DevOps services company. This way, you will get an MVP of your product quickly and validate the idea within real market conditions. If you decide to build it with your own efforts, you will waste a lot of time and money doing manual work.

As for big companies and enterprises, DevOps is a must-have. You can better compete with other companies in the market when you release higher-quality products faster than them. Changing already established processes is difficult, costly, and time-consuming, but these expenses pay off because it gives you a competitive advantage. DevOps consulting services will help you adopt the culture and build new processes properly.

Non-profit organizations don’t care about financial profits or competition but still want to improve. With DevOps, they’ll be able to build more secure products with fewer bugs and deliver a better user experience.

The main benefits of DevOps are:


Development costs mostly depend on the number of man-hours needed for the project. It means the shorter the development time, the less you pay. Plus, companies that use DevOps achieve a 20% increase in annual revenue, based on DevOps.com data.


DevOps allows companies to release and update software more frequently. Users don’t like it when applications crash or don’t work properly. When you improve your software as soon as you receive feedback, users are satisfied.


Automation reduces the amount of manual work which allows team members to do more with less. When people do their tasks manually, they can make a mistake — DevOps automates everything that’s possible so that not a single mistake gets into production.

How to find a DevOps services contractor?

There are two main options you can use: hiring in-house specialists or outsourcing DevOps services.

The first scenario is suitable when you already have an IT department in your company. You’ll be able to gain internal experience and build processes that will bring you profit in the long run. Be ready — finding DevOps engineers for hire is a hard task. There might be a shortage of talent in your city or even country, plus you will need to spend some time training new employees and establishing new processes. If you have no expertise in DevOps, it’s reasonable to request DevOps consulting services. The consultants will devise a strategy for implementing DevOps project management, DevOps release management and give you advice on how to find experienced specialists.

If you don’t have a development team yet or your team is very small, implementing DevOps can be very expensive. Usually, it’s more effective for startups to entrust product development to an experienced DevOps services company. It can save critical time and resources and reduce time-to-market. After you build an MVP and it starts bringing money, you will have enough resources to build your own development team or expand it.

Of course, there are other situations when you can use DevOps services. Once we had a project related to the distribution of FMCG (Fast-moving consumer goods). Our DevOps engineer has joined the already finished project that was based on different servers not connected to each other in a continuous pipeline. We ensured continuous code delivery, made it possible to track changes in the code repository and restart the application with detailed logs.

Final thoughts

Now you know what is DevOps, how DevOps project management and DevOps release management helps companies speed up development and increase revenue. Organizations that have successfully adopted DevOps are able to deliver a better customer experience and overcome competition in the market. It seems that in a few years non-DevOps companies will probably be left in the dust.

If you’re interested in DevOps consulting services or outsourcing software development, fill in the form below or here, and we will contact you within 24 hours. Our specialists will help you implement the DevOps culture, set up tools, ensure automation, or develop a product using DevOps practices.

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