Virtual reality app development market researchWe’ve checked some statistics on the VR market and here’s why we think that focusing on this technology can help your business. In 2022, consumer and enterprise virtual reality revenue already climbed to 6.71 billion dollars, while in 2024, VR revenues are expected to reach 12.19 billion dollars.
The current statistics of VR app development market.Another research from Statista says that the global VR/AR/XR/MR market will rise to over 250 billion dollars by 2028.
The market continues to grow, and many businesses start to implement VR technologies into their products. The most important fact is that more and more consumers become interested in VR and buy virtual reality equipment. It means that VR app development has the potential to improve businesses and bring them profit. VR is a new business direction in general, so the first movers have a great chance to corner the market.
What is a virtual reality app?First of all, let’s figure out what VR is and how it works.
Virtual Reality (VR) is a computer-generated environment with virtual objects and surroundings that make the user feel like they are immersed into it.The technology takes digital images and videos and turns them into real-life visual experiences that can’t be achieved on a regular monitor. Virtual reality uses computer vision and advanced graphics to add depth to images and videos and make them 3D. It also reconstructs the scale and distances between images. This way, it’s possible to create a virtual place that users can explore and interact with.
How you can use VR for your business?Let’s see which industries can benefit from VR software development and how.
🔴 GamingMost people know about VR from the gaming industry — there are thousands of virtual reality games on Steam, PlayStation store, and mobile app stores. Steam is the largest PC gaming platform, and in the 2020 annual report they reported a 32% growth of VR game sales. This year was very lucrative for the industry, since 1.7 million users joined the SteamVR platform.
There’re more than 5000 VR games on Steam.
🔴 MarketingYou can use virtual reality apps in advertising to create a buzz around your brand and let your customers try your products virtually. That’s what Adidas did in 2017 — they partnered with Somewhere Else, a tech marketing company, to market TERREX, Adidas’s line of outdoor apparel.
They created a VR experience in which people could follow the mountain-climbing journey of two athletes wearing TERREX. Using a VR headset and controllers, viewers could climb the mountain together with the athletes. Adidas gave the viewers an interesting experience and, thanks to it, made the product look more appealing to them.
VR experience made by Adidas x Somewhere Else.
🔴 Training and educationVirtual reality helps people practice in a lifelike environment and improve their skills. It’s especially useful when it comes to dangerous situations like performing surgical operations or eliminating hazards.
NASA uses virtual reality to train astronauts. In the Virtual Reality Lab, astronauts can train, for example, mass handling and robotics operations.
NASA’s Virtual Reality Lab for astronaut training.
🔴 SocialVirtual places allow users from all over the world to meet, communicate, and interact like they do in real life. Sometimes people just can’t meet in person, and VR meetings are important because they give them a realistic experience.
Meta creates such a VR place called Horizon Worlds. It’s a social gaming platform where people can interact with their friends and colleagues, work together, and socialize. Basically, this way Meta is making the first steps to building a Metaverse. That’s why they invest so much in VR software development and technologies like Oculus — it can be the future of the Internet.
There are Metaverse projects that already exist — Fortnine, Roblox, Second Life, and more. Those are games that also function as social media platforms. Players can communicate with each other, visit events, create stuff, buy and sell stuff. Some of these games already support VR technologies, so they’re pretty close to the Metaverse concept.
🔴 eCommerceYou can create virtual showrooms so that buyers can visit your store online. They may be able to browse through clothing, meet with friends in the virtual store and shop together in real-time. A VR headset can provide shoppers a great way to see the characteristics of your products without having to go to your physical store. In 2017, Audi used the Oculus Rift headset to provide customers the ability to view cars in 3D, and customize every aspect of it: paint color, body kit, engine. It’s much more interactive than simply selecting features from a list. These VR experiences can help customers engage with the brand more and see what they pay for.
VR applications create a unique environment, and to enter it, a user needs a VR headset and controllers. Usually, VR apps are developed for a specific set of equipment, so if you’re interested in VR app development, you will need to choose from them. Let’s see which devices the market offers and their characteristics.
Virtual reality devicesThere are different types of devices — some of them are made for PCs, some for consoles, and others are for smartphones. If you develop a mobile VR app, PC and console users won’t be able to use it. So, to develop a virtual reality app, you need to choose a platform and devices the app will work with.
We compiled a list of the most popular VR devices for now. Oculus was the top-selling VR headset brand in 2020, and occupied 53.5 percent of the market, while Sony took the second place among vendors. Let’s take a look.
⚫️ Oculus Quest 2It’s a headset developed by Facebook Reality Labs. Oculus has an internal Android-based operating system and requires a smartphone with the Oculus app to start using the headset. The device can also run when connected to a PC with Oculus-compatible VR software.
It offers a comprehensive VR experience, the highest image resolution, and a robust virtual reality app library in its onboard store.
⚫️ Sony PlayStation VRThe headset is designed for working with PlayStation 4, it’s also compatible with PlayStation 5 but needs an adapter. Apparently, PlaysStation store offers users mostly games, so this platform will fit you if you plan to develop a gaming application.
It’s cheaper than Oculus and VIVE headsets and more affordable since consoles are also cheaper than gaming PCs. PlayStation VR offers the best balance of price, capacity, and features in the category so far.
⚫️ VIVEVIVE offers several VR headsets for different purposes. VIVE flow is for Androids, VIVE Pro 2 and VIVE Cosmos are for PCs, and VIVE Focus is an all-in-one headset. VIVE Pro 2 is the most popular of them, it’s pricey but offers the highest quality VR experience.
The headset works with SteamVR just like Oculus and has its own VR software store called Viveport. The store offers a subscription that gives users unlimited access to VR apps, instead of software purchases.
⚫️ Valve IndexValve’s VR headset is one of the most expensive. However, it has the highest refresh rate, which makes actions smoother, and impressive controllers that can track individual finger movements.
The device works with PCs and is compatible with SteamVR. Although Valve is the company that developed Steam, it doesn’t require users to have Valve Index to play VR games. They can use any equipment compatible with Steam VR. But if they purchase Valve Index, they also get Half-Life: Alyx, which is one of the most popular VR games for now.
A person playing Half-Life: Alyx using Valve Index.
⚫️ HP Reverb G2The headset was developed in collaboration with Valve and Microsoft, so it’s compatible with both SteamVR and Windows Mixed Reality. The previous version was made specifically for Windows Mixed Reality, but since Steam offers larger VR games and software library, HP reworked it into Reverb G2.
Compared to Oculus Quest 2, it’s more expensive, but as a PC-tethered VR headset it’s more affordable than Valve Index or VIVE Pro 2.
⚫️ Google CardboardThis VR headset is quite obviously the cheapest. It’s a VR experience that anyone can build or buy. The device is basically made of cardboard, and works with a smartphone. Once you have it, you can explore a variety of apps on Google Play and the App Store.
Unfortunately, Google discontinued the device but they provide instructions on building your own, and an SDK for Android and iOS development.
⚫️ Samsung Gear VRThis device is one of the few mobile VR headsets, and it’s only compatible with Samsung’s smartphones. Moreover, Samsung stopped supporting and selling it a couple of years ago, so users can only buy it through retailers.
As you can see, phone-based VR still hasn’t achieved much progress due to the limited possibilities of smartphones. Mostly, people buy PC-tethered headsets, standalone headsets, and headsets for consoles. There are devices like Oculus and VIVE that require a smartphone for a setup or as a controller, so they can launch mobile apps. The development of the mobile VR segment depends on smartphone manufacturers. For now, they’re busy with other directions like flexible smartphones.
When choosing a platform, you should understand that your app will work on that specific platform only. If you develop a desktop application for PC, it won’t be available for console and smartphone users.
How to develop a VR application?Before you start searching for a VR software development services contractor, you should figure out the major goals of your app. Why would the target audience need such an app? What’s its main value? Why does it need to be VR? If you have an existing application and want to add VR features to it, think about how it can improve your app and what you want to achieve. It will help you build communication lines with the contractor and they will understand you better.
Then you will need to choose the platform — smartphones, computers or a console. If you want your app to be accessible on all possible platforms, you’ll need to develop a separate application for each of them. You will also need VR software development kits and game engines.
Platforms and SDKs
⚪️ SmartphonesIf you want a mobile VR app, remember that mobile VR still has a number of problems. There aren’t many good phone-based VR headsets yet, so your application will probably have a smaller audience than a desktop one. It’s also difficult to create high-definition content for mobile VR apps, as mobile CPUs can’t handle high load. The size of mobile storage is not enough to process high-quality graphics and animations. That’s why VR application development for PCs and consoles is more popular – it offers better performance and graphics, even though its development is usually more complex and time-consuming.
However, mobile virtual reality has a competitive advantage since it gives users immersive experiences on the go. If you’re absolutely sure that mobile VR is what you want, you will need to choose an SDK.
Oculus Mobile SDK. The SDK contains tools and libraries for C/C++ development for Oculus, and for Samsung Gear VR. Samsung’s VR headset was built in collaboration with Oculus, so their SDK fits perfectly to build apps for GearVR, too.
Google VR SDK. The best tools to build VR apps for Google’s headsets are provided by Google, of course. Their developer community is vast and provides hundreds of frameworks, tools, APIs, and SDKs. This VR SDK also provides an API for native code in C and C++. Using this SDK, developers can create apps for iOS and Android that can be used with any mobile VR headset.
⚪️ ComputersVirtual reality apps developed for Windows, macOS, and Linux are compatible with most VR headsets. PC applications give users the most immersive experience and make it easier for them to explore the virtual world. These applications can be made for various purposes like gaming, education, marketing and so on. There’s a big variety of available software development kits for desktop development.
Oculus SDK. This SDK is provided by Meta. Using it, you can develop apps for the Steam platform, and distribute them in the Oculus store. Today, Meta sells only one headset – Oculus Quest 2, but their previous devices are still in use.
Open VR SDK. It’s an SDK provided by Valve, it communicates with Steam VR and any compatible device. It’s pretty useful since you don’t have to target any specific VR equipment. However, if you target Valve Index users, this is your only option.
Viveport SDK. This SDK is provided mainly for the devices from the VIVE line. The apps are distributed via Steam and are available on PCs.
Windows SDK. There’s no separate SDK for Windows Mixed Reality development, so developers use Windows SDK with Visual Studio. WMR headsets include Samsung HMD Odyssey+, HP Reverb G2, Acer OJO, and more. Overall, they take about 6% of the SteamVR user base.
⚪️ ConsolesAlthough VR is mostly used on computers, consoles give users without powerful PCs an opportunity to experience VR. The limited power of PS4 used to hold PSVR back, but now that we have PS5, developers have more freedom to bring ideas to life. Talking about other consoles, it seems like Xbox still isn’t interested in making VR hardware.
PSVR SDK. Basically, it’s the only SDK you can use for VR development for PlayStation. To get it, you need to contact Sony directly.
Gaming enginesTo develop an interactive virtual reality app, you need a game engine. Gaming engines render images and provide input methods to users. They are specifically aimed at creating rich, immersive, and realistic worlds. Most popular VR engines are free, can be easily integrated with VR SDKs, and allow you to publish your app on all main platforms. There are plenty of engines on the market to explore, so we’ve compiled a list of the most used ones.
❗️ Unity. The engine supports all main VR headsets, has a huge asset store for free, paid 3D objects, textures and audio files. It uses C# to write commands for game objects and the overall logic of the virtual world.
❗️ Unreal Engine. This tool uses C++ language, it’s more complex and sophisticated compared to Unity, but provides better performance and more realistic look among other engines. Just like Unity, it supports all main VR headsets.
❗️ CryEngine. This tool allows developers to create highly realistic-looking interfaces. It’s famous for its weather and water effects including volumetric fog, ocean physics, and full 3D cloud rendering, so this engine will suit you if you want to create nature-like experiences. CryEngine also works with C++ but supports only three VR platforms: HTC Vive, Oculus Rift, and OSVR.
❗️ AppGameKit VR. It’s a game development system for mobile devices that works with Oculus Rift and HTC Vive. This engine allows us to create basic VR experiences quickly. Unlike other engines that are free, AppGameKit costs $20.
VR app development is a very promising direction for business. If you have an idea for such an application, it’s the best time to enter the market. Now that you know how this technology works, how it can be used and what you need to create such an application, you can search for a software development services company.
At Brivian, we are always ready to help with any request and consult you on the topic of VR technologies. We are experts in computer vision, mobile and desktop development. Feel free to contact us via the form!
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Most likely, you have an account on a social network. You post photos on Instagram, write short texts on Twitter, or search for the answer to a question on Reddit. Social networks capture the attention of the audience for many hours, users scroll through endless news feeds and create their own posts. New social networks… Continue reading How to Make a Social Media App? — Guide
Mobile banking has firmly entered our lives. Clients hardly remember how ten years ago they stood in lines to transfer money or receive a salary. Now all operations with money are done in banking applications. Even a small banking business tends to create a mobile product just because clients are accustomed to using applications. Of… Continue reading How to Create a Banking App?
Games are cool. And what happens if you mix game elements with a mobile application? It can result in increased traffic, user engagement, and sales, which is even cooler. Of course, it can only happen if gamification is done properly. I’m a mobile app development expert at Brivian, and in this article, I’ll tell you… Continue reading How to Develop App Gamification Strategy for Mobile Apps to Increase User Retention?
40 years ago, homebuyers and realtors advertised houses for sale and for rent in the newspapers, and buyers and renters bought fresh issues to find housing. Now, instead of newspapers, users download real estate mobile apps. Applications allow us to find a house in the right area fast, see what is in the neighborhood, and… Continue reading Real Estate App Development: Detailed Guide for a Business
Nowadays, people use traditional taxi services less, and use taxi applications more and more. And it’s no wonder because apps are more convenient, faster, and safer. In the applications, users can track the movement of the driver, quickly cancel the trip, send a complaint about the driver, and pay for the trip by card. For… Continue reading How to Create a Taxi App That Won’t Drive the Users Crazy?
9 out of 10 startups fail within five years of launch. 2 out of 10 startups do not even survive the first year of their existence. Such statistics were cited by the Indian branch of Entrepreneur magazine in 2017, and in 2022 the same figures were presented by Failure. Why do forecasts remain so sad… Continue reading MVP Development with Brivian: How to Successfully Start an App?
Managers of IT companies encounter dozens of potential requests for mobile app development every day. Some clients come with a 100-page ready-made requirements specification with a bunch of technical details, and other clients simply say they want something like Tinder, but not exactly. Which of these options will have the best communication with the contractor… Continue reading Writing a Mobile App RFP Like a PRO: How to Make an Effective Proposal for a Development Company?
People buy things all the time, and thanks to technological progress, they don’t need to go to physical stores for shopping. From grocery items to plane tickets, anything can be purchased online. In 2021, e-commerce sales amounted to 4.9 trillion dollars worldwide, and it’s expected to grow to 7.4 trillion dollars by 2025. That’s why… Continue reading How to Сreate an E-commerce App Like EBay: Tips and Trends
Previously, virtual reality was just a fantasy from sci-fi books, but now, thanks to numerous VR software development companies, it has become an everyday part of our lives. This technology allows us to observe, feel, and hear things that never really existed. Today, many big players like Meta are creating virtual worlds and using VR… Continue reading VR App Development: How to Create a Virtual Reality Experience?
Every day, people around the world take an average of 5 to 20 photos. Repsly company came to this conclusion by counting the number of photographs taken in each region. Most often, people take pictures in the United States — up to 22 photos per day. A little less often in Asia and Latin America… Continue reading Photo Editing App Development: Ultimate Guide
When entrepreneurs hear the phrase ‘outsourcing app development’, they imagine a long and complicated process of interacting with an outsourced team that will not bring a successful result. In addition, there is a myth that developing an app with an outsourcing team is more expensive for businessmen than hiring employees. As you understand, there are… Continue reading What Is the Cost of Outsourcing App Development Based?
Over the past two years, the popularity of video calling applications has doubled. People use video chats for work meetings, daily communication, for learning purposes. During the pandemic, organizations and users had to switch to a remote work format urgently, and video chats became a kind of salvation for those who were locked at home.… Continue reading How to Create a Video Chat App That People Want to Use
The large flow of information and interaction with gadgets and mobile apps for everything makes people more anxious. To calm down, people used to turn off notifications on their phone and put on airplane mode. But with the advent of meditation apps, that has changed. Now users, instead of turning off their phones, download Headspace… Continue reading Meditation App Development: How to Run a Business Reducing Stress Level
Getting a diploma is complicated, takes a lot of time, and some people can’t afford even to study at universities. On top of that, during the pandemic, most schools and colleges were closed, and students had to study at home using different applications to communicate with teachers and classmates. It was inconvenient and affected their… Continue reading How to Develop an E-learning Platform to Gain Profit
There is a whole range of XR or extended reality technologies that merge the virtual and real worlds by adding digital objects to the real world or simulating it. These technologies are AR or augmented reality, VR or virtual reality, and MR or mixed reality. XR technologies are popular because they allow us to expand… Continue reading Augmented Reality App Development: How AR Technology Integrates into Our Reality and Business
Marketplace is one of the most profitable types of online businesses. Creating a marketplace now means starting a profitable project and attracting a lot of users. We have prepared a guide for those who want to know how to build a marketplace like Amazon or eBay. We answer all questions related to the development of… Continue reading How to Build a Marketplace: Detailed Guide by Brivian
There is a certain percentage of people who would like to work out but don’t want to go to the gym. First, people are embarrassed by how they look and think they are evaluated by other people. Secondly, some people find it more difficult to fit a workout into their schedule — they need to… Continue reading How to Create a Fitness App Without Straining the Muscles
Even 20 years ago, investments were the lot of professionals. To invest in a project or buy company shares, you had to hire a specialist or become a pro in financial matters. How to invest properly was taught in universities or on expensive courses. Today, half of the USA is investing, and 20% of them… Continue reading How to Create an Investing App That People Will Trust?
Delivery apps make you feel like you’re in the world of the future. You can get the goods you want just by making a few clicks on the app. Since the pandemic and remote working, delivery of food, appliances, clothing, and anything else you can take home has become even more popular than in pre-covid… Continue reading How to Build a Delivery App and Achieve Success?
Messaging is an important part of our communication with friends and colleagues. It’s more convenient than SMS, faster than emails, and less stressful than phone calls. That’s why messengers are in great demand. But how to overcome giant competitors like WhatsApp and Telegram and make the audience fall in love with your app? You need… Continue reading How to Make a Messaging App to Kill WhatsApp: Guide from Brivian
When Mark Zuckerberg created Facebook, one of the important tricks that attracted users was relationship status. Instead of asking a person whether they’re available for a relationship, you can go to their profile and see that they are actively searching. Today, for online dating, there are dozens of applications, e.g.: ✔️ Tinder, ✔️ Badoo, or… Continue reading How to Make Your Own Tinder: Create a Dating App Step-By-Step
The metaverse is evolving before our eyes. A few years ago, this phenomenon was distant and incomprehensible, but today everyone is talking about ‘metaverse virtual reality’. This is confirmed by statistics. According to a study by the media company MarTech Alliance, the metaverse market will reach $400 billion by 2025. Moreover, it is already sitting… Continue reading Metaverse Enterprise Solution: How Businesses Can Use Meta Technologies
The concept of the Metaverse is not new, but now it is being talked about because Mark Zuckerberg introduced Meta. Basically, Meta is the new name of Facebook — this is Mark’s way of signaling that his company is now changing direction and focusing on the metaverse concept. A metaverse is a virtual space that… Continue reading Top Metaverse Companies: Which Companies Will Make Our Universe Meta?
In the last few years, the term metaverse became a buzzword. Recently, it’s been just something from science fiction, a technology that seemed pretty far from our reality. But tech giants like Microsoft and Facebook already started taking the first steps to create the metaverse. They plan to revolutionize the Internet and create a virtual… Continue reading What Is Metaverse: a Lucrative Opportunity Or a Futuristic Utopia?
When you come up with an idea for an app, many development teams can offer you IT consulting services that often include business analysis for startups. This valuable tool can help a company in its early stages. For example, business analysts can bring a new fresh perspective to operational processes, create a vision and help… Continue reading What Does a Business Analyst Do in Startups? Your Ultimate Guide
There are two main operational systems for mobile app development — iOS and Android. Unfortunately for software developers, they have different native programming languages. It’s Java, Kotlin, and C# for Android, and Objective-C and Swift for iOS. For startuppers not experienced in coding it can be difficult to understand which language will help them achieve… Continue reading What Is a Swift App: How to Develop Digital Products for Apple’s Platforms
Without further ado, mobile apps are very cool. And being the owner of one, too. If you want your project to exist online — it’s worth investing money in building your mobile app. But users will not choose your application if it is not well developed. There are two ways to develop a mobile app… Continue reading Native Mobile App Development: How to Make Two Apps for iOS & Android and Make Sure That They Will Work Amazingly?
When it comes to choosing a programming language, there are a lot of factors to consider: compatibility, functionality, effectiveness, and time constraints of the project. Kotlin appeared only 11 years ago but has already generated a lot of buzzes in the startup world and earned the trust and respect of many developers. Even Google officially… Continue reading What Is Kotlin? A Brief Introduction
Smart contract development is a new and extremely innovative yet promising technology that has created a lot of buzzes around the internet. In the future, it expects to replace slow and complex traditional agreements and redefine the ways we vote, seek medical help, buy houses or stocks, and even change how do we shop online.… Continue reading Smart Contract Development: What Is It and How to Find a Blockchain Contractor
The buzz about blockchain and cryptocurrencies is basically everywhere, so most likely you heard about them. While some people still try to figure out what NFTs are, others already request decentralized application development and make money with crypto. Crypto experts say that decentralization is the future of the Internet. But do we really need to… Continue reading How to Build a Decentralized App? And Why…
What do we know about the DApp? D stands for decentralized. DApp stands for decentralized application. But what does decentralized mean? It means that the backend of the application is decentralized, that it does not exist on a single server, but in a decentralized computer system — for example, a blockchain. This technology is used… Continue reading What Is a DApp: How Do You Make an App That Nobody Owns and Brings YOU Profit?
In heaven, they are talking about nothing but the DevOps approach and how awesome it is. In two years, the demand for DevOps specialists has grown by 70%. No wonder! At a time when everyone is chasing the fast and quality release of new products, all available tools go into battle. Therefore, companies tend to… Continue reading DevOps Project Management: How Has the DevOps Approach Changed the Way We Look at Project Management?
Software can’t be developed fast, cheap, and good at the same time. When you need it done fast and well, you pay a lot. And when you want it cheap and fast, the result is gonna be of poor quality. But what if I tell you that there’s a solution that solves the triple constraint… Continue reading What Is DevOps, and Why Does Your business Need It?
Long story short, you have a mobile app idea. What do you need to develop it? — Money. To develop a quality app, you will have to invest a lot of money. — Time. Mobile app development may take several months or even a year. — Great development team. With this request you can turn… Continue reading What Is React Native: How to Make 2 Apps from 1 Code?