We’ll talk about what kinds of social media apps exist, what trends and cool features are in popular apps, and what app development services make a high-quality social media app.
What social media app is?The social media app is an interactive and computer-based technology that enables the exchange of information over the Internet and creates virtual networks and communities. In social media, users share photos, videos, documents, and texts with other people through a computer or smartphone. The availability of social media has made them popular. Users like the concept of fast sharing of information, as well as the freedom that social networks give. There are over 4.62 billion social media users in the world.
The growth of the users of social media apps.There are different types of social media applications. If you want to create such an application, you need to figure out what types exist. Usually, there are six types, let’s take a closer look at what they are:
- Social networks (Facebook, Twitter, LinkedIn)
In many social networks, users can attach videos and photos to posts, so this feature is a must-have in such an application.
- Media-sharing networks (Snapchat, Instagram, YouTube)
This is how media-sharing networks work: if you have some content, you can share it with subscribers. As you can see, each platform has its own content type. However, recently these boundaries have been blurred: on Instagram, it became possible to post long videos, and on YouTube, on the contrary, short ones, which are typical of TikTok.
- Discussion forums (Reddit, Quora)
- Blogging/publishing networks (Medium, Wix)
- Bookmarking networks (Pinterest, Flipboard)
- Review networks (TripAdvisor, Yelp)
Top trends and the key market playersTo develop a great social media app, you need to understand what are the trends in the market right now and who are the big players. The important thing is that popular social media apps are not your competitors in the beginning, but your sources of inspiration. You can peep cool features from them or, on the contrary, see bad practices so as not to repeat them in your project.
The best way to promote a new social network is to integrate it with other social media. For example, Instagram was built into other social networks at the start in order to attract more users.
Already decided to develop a social media application? Write to Brivian about your idea! Our experts will help you analyze the market and find the most suitable area for you.
In the meantime, let’s look at the top representatives of the social media applications market.
Popular features you can add to the appPopular apps become what they are because of the cool features they have. What features should you add to create a social media app? Let’s see.
- Augmented reality and face filters
An example of filters on social networks.
- No-filter feed
- Artificial Intelligence chatbots
Top trends in the development of social media apps
- Voice messaging
Clubhouse is an example of a social-media app.The fact is that Clubhouse was able to gain an audience, but could not keep it. This is a good lesson for future social media creators: there should be something in the application that will interest users for a long time. In the best case, the use of the application should become part of the daily routine, then users will return to it constantly.
- Subscription for content
Technologies to make a social media appFor mobile app development, you will need two teams that work in native programming languages. The fact is that it is best to develop a social media application in a native language right away so that in the future it will be convenient to scale and add new features. Kotlin is used for the Android platform and Swift for IOS mobile app development. Of course, developing native applications will take more time than creating cross-platform ones with React Native. However, we recommend choosing this path.
By the way, our development team can help you to make a social media app. Perhaps you will choose only one platform, as the creators of Clubhouse once did — their application only worked on iOS. Or you want to make two native applications at once. In any case, please contact us with any questions. Our experts will be by your side at all stages of creating an application, from market analysis to release.
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